Since launching its brand in 2024, AUDI has built on its core ethos of “Best of Both Worlds” and the strengths of its synergistic partnerships to attract new customer segments in China. The first generation of models began with the AUDI E5 Sportback in 2025 and will continue with the debut of the first SUV, the AUDI E7X, at Beijing Auto China 2026. The third model is set to launch in 2027. This new agreement will now further accelerate this momentum and expand the portfolio.
“Audi’s ambition is to remain a strong player in China through the ICV era. Our partnership with SAIC and our NEV brand AUDI has been instrumental, allowing us to connect with new customer groups and expand our product offerings to meet their evolving needs,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. “Following the successful launch of AUDI and its first model, we are ready to take the next step: establishing a dedicated Innovation and Technology Center in cooperation with our long-trusted partner SAIC to drive Vorsprung in China.”
“The achievements of the past two years with AUDI powerfully demonstrate the strength of our partnership,” says Jia Jianxu, President of SAIC Motor. “Now, we are excited to move forward together, building on this foundation to jointly pursue innovation and leadership in the premium electric vehicle market.”
Dedicated AUDI Innovation & Technology Center in Shanghai
At the center of the agreement is the new AUDI Innovation & Technology Center in Shanghai. The entity, led by AUDI AG, will focus on the development of China-specific, intelligent electrification technologies and whole-vehicle development across the entire value chain of intelligent connected vehicles (ICVs). By leveraging the new R&D Center, AUDI aims to accelerate its journey to becoming a leading premium ICV brand in China that offers advanced technology and smart solutions. At the forefront will be AI-powered, immersive smart cabins and advanced driver assistance systems engineered specifically for China’s premium users.
The partners will jointly launch four all-new AUDI models on the next generation of the Advanced Digitized Platform (ADP) – an architecture engineered for tomorrow’s intelligent connected vehicles. The new lineup will extend and complement Audi’s existing portfolio.
Fermín Soneira, CEO of the cooperation project between Audi and SAIC: “The extension of our agreement and the establishment of a dedicated Innovation and Technology Center is a historic milestone for our brand. It paves the way for the next generation of AUDI’s intelligent connected vehicles in China.”
AUDI gains momentum at Auto China 2026
This product initiative builds on the momentum of the E5 Sportback and the AUDI E7X, set for its debut at Auto China 2026. As the first SUV from the new AUDI brand, it embodies the brand’s “no compromise” commitment with leading in-cabin digital experiences, a new benchmark for rear-seat comfort, and in-car entertainment tailored to Chinese customer preferences.
