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This year, Honda has launched a new combined sales and aftersales category and the winners of this award will be invited to the first HME Gala Event in Dublin, Ireland.
Honda has announced the winners of this year’s Yūshū recognition scheme as it celebrates Europe’s top performing retailers in Customer Experience, based on customer feedback for over 1,500 partners that participate in its Customer Service Index.
Since its European launch in 2022, the scheme has expanded year on year to highlight the importance of customer experience and recognise retailers in automobile and motorcycle, with 60 winners across Sales and Aftersales operations.
In addition, this year sees a brand-new combined sales and aftersales category introduced to celebrate those excelling in both areas of their business, with the winners invited to a gala event in Dublin, Ireland to celebrate and collect their awards.
The Yūshū scheme honours retailer performance as measured by the Honda Customer Satisfaction Index (H-CSI), designed to reflect the ‘Voice of the Customer’ and help the business deliver a positive ownership experience.
Hans de Jaeger, President of Honda Motor Europe, said: “It is extremely rewarding to see how Yūshū continues to recognise the commitment our retailers across Europe to deliver an exceptional customer experience. This remains at the heart of everything Honda does, and it is the dedication, engagement and passion of our partners that brings this to life every day.
“Now, in its fourth year, Yūshū not only reflects the voice of the customer but also connects and inspires our retailer network to continually raise standards across sales and aftersales. We would like to congratulate all this year’s winners and look forward to building on this momentum as the program continues to evolve into the future.”
A spokesperson from Giuliano Moto in Terracina, Italy, said: “Receiving the Yūshū Award is a great source of pride for us. It is a recognition that goes beyond individual commercial performance, reflecting a journey built on dedication, consistency and shared passion with my family and my entire team.
“Our relationship with the Honda brand spans more than 50 years and is rooted in a shared philosophy of quality, respect for the customer and continuous improvement. This award shows that daily commitment, approached with seriousness and discipline, delivers concrete and lasting results.”
Below is the full list of 2025 Yūshū winners from each country:
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Sales, Aftersales, Combined
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AUTOSERVIS KOLOVRÁTEK
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Autohaus Günther Wagner
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Auto Scholing Twente B.V.
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Autobedrijf Wesselink Apeldoorn
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Sales, Aftersales, Combined
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Vilafranca del Penedès
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Garage Des Jordils SA
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Eplatures Automobiles SA
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Yeomans Honda Littlehampton
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Semmler GbR, vertr. d. Ralf u. Oliver
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