“Ingolstadt is Audi’s home – and we are deeply connected to the region,” says Xavier Ros, Audi Chief Human Resources Officer. “The half marathon is a symbol of solidarity, health, and quality of life. Initiatives like these make our region a great place to live, which is something Audi actively supports.”
This year, Audi is placing a special focus on a charity run. For every kilometer run by an Audi employee competing in the Audi championship, the company will donate to five regional organizations that promote inclusive sports. In addition, Audi volunteers will be helping out at a refreshment stand in Klenzepark, in the Audi Cheering Zone, and at the children’s race. Audi is also providing a lead vehicle.
“We want to offer our employees specific opportunities to take responsibility for social cohesion,” says Ros. “It makes me proud to see how many Audi employees are participating in the half marathon – whether they’ll be running, cheering, or volunteering. They are stepping up and making a positive contribution to the region.”
On May 10, the Trollinger Marathon will also be held near the Audi location in Neckarsulm, and Audi is also sponsoring this event. In addition to social and cultural initiatives, supporting regional sports is a central element of corporate citizenship activities at Audi. As well as sponsoring the professional clubs ERC, FC Ingolstadt 04, and TSG Hoffenheim, the company also supports amateur clubs, for example with its Team Spirit campaign. Two more major sporting events will follow in June: the Audi Triathlon Ingolstadt and the Triathlon Heilbronn.
