Rolf Michl will take over as Chief Operating Officer of Audi China on November 1, 2026. Since September 2022, he has served as Managing Director of Audi Sport GmbH, overseeing the business of Audi’s high-performance RS models, the vehicle individualization program ‘Audi exclusive’ and all other business areas of the company.
Michl holds a degree in business administration and began his career at Audi in 2007 in product marketing. He subsequently held various leadership positions in Product Management, Sales and Marketing. In 2022, he took over as Head of Audi Sport Racing before being appointed Managing Director of Audi Sport GmbH shortly thereafter. Michl brings extensive experience within the Audi brand, along with a strong track record in leading and operationally developing business entities.
